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Here’s to 10 Years of Bumble
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marketing campaign concept
Brief
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Create a copy-led campaign that celebrates Bumble’s 10-year legacy.
Concept
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Here’s to 10 years of Bumble fumbles, stumbles, jumbles and grumbles. A humorous look back at what makes the app’s most important feature, the people, so human… they’re mistakes.
Finding common ground in such a diverse world is nearly impossible, but we can all agree that we have made mistakes; it is only human. We also like to laugh and connect through shared moments and stories.
OOH Marketing
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The simple design makes use of the sharp brand colours to attract attention while remaining visually consistent with the brand. These posters can be used in a series to show examples of the ‘fumbles, stumbles, jumbles, and grumbles’, or individually with the full title.
Billboards are also used for single examples from the campaign.
Social Media Marketing
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Bumble will extend the campaign online, sharing these interactions while also encouraging others to engage and comment on their own mistakes through Instagram’s Poll and Story features.
First Date Game
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The game is an extension of the campaign and can be used as an icebreaker on first dates when conversation and laughter may be lacking. It’s simple to understand and will help you form shared bonds and have some laughs.
